HOW HEADER BIDDING WORKS IN PERFORMANCE MARKETING

Exactly How Machine Learning Enhances Ad TargetingAn advertising campaign's effectiveness relies on where the advertisements are put. Handling brand safety and placement, along with making sure that the ad isn't displayed next to adverse or non-factual material, are important for the success of any type of retargeting strategy.

How Artificial Intelligence Improves Advertisement TargetingA marketing campaign's performance depends on where the ads are positioned. Managing brand security and placement, as well as making sure that the advertisement isn't displayed beside adverse or non-factual content, are important for the success of any kind of retargeting strategy.